A Landmark Collaboration in the Travel Industry
Following a collaboration with Malta’s Payhound, a fully regulated supplier of cryptocurrency payment solutions, Dubai-based ATS Travel has announced its adoption of cryptocurrency payments in a landmark move for the region’s travel industry. Through this partnership, ATS Travel will be the first major Middle Eastern travel management business to include digital currencies into its payment system.
Seamless Transactions with Digital Currencies
Customers of ATS Travel will now be able to pay for travel-related services with Bitcoin, Ethereum, and other cryptocurrencies under the new agreement. By avoiding the delays and expenses connected with traditional banking procedures and offering smooth, immediate, and secure transactions, the project is anticipated to greatly improve the client experience..
Industry Leaders Embrace Blockchain Technology
Speaking on the sidelines of Private Luxury Barcelona, a premier travel event, Saleem Sharif, Deputy Managing Director of ATS Travel, described the development as a transformative step for the industry. “This initiative is poised to be a game-changer in the travel sector and underscores the region’s growing interest in digital currencies and blockchain technology,” he stated.
“This collaboration is the first of its kind for a company of ATS Travel’s scale and prestige in the Middle East, setting a new benchmark for the industry,” Sharif added.
Payhound’s Expertise in Crypto Payment Solutions
Payhound specializes in processing cryptocurrency payments, settlements, and high-volume trading. It has been a licensed Virtual Financial Assets Service Provider (VFAS) under the Malta Financial Services Authority (MFSA) since 2021. The company has a proven track record of helping companies in a variety of industries, such as affiliate marketing, e-commerce, gaming, and financial institutions.
Excitement from Key Stakeholders
Melissa Lamb, Director of Sales at Payhound, expressed enthusiasm about the partnership. “Payhound offers businesses a secure and efficient way to accept digital currencies for their products and services. We are excited about working with ATS Travel to enable cryptocurrency transactions in the travel industry,” she said.
Strengthening Business Relationships Through Innovation
ATS Travel’s Managing Director, Khaled Ghubash, emphasized the strategic importance of the move. “By offering cryptocurrency payment options, we are not only catering to the evolving preferences of high-net-worth individuals and businesses but also positioning ourselves at the forefront of digital transformation in the travel sector. This shift is expected to open new business opportunities and strengthen our client relationships.”
A Bold Step Toward the Future
With this bold step, ATS Travel is setting a precedent in the regional travel market, reinforcing the Middle East’s increasing embrace of blockchain and cryptocurrency technologies.
