Victoria, Seychelles – August 4, 2025 — Bitget, a leading cryptocurrency exchange and Web3 innovator, has kicked off Crypto Experience Month 2025, a bold global initiative aimed at making digital assets real and relevant for Gen Z. As part of its ongoing Blockchain4Youth program, the campaign brings interactive crypto experiences to cities across Europe, South and Southeast Asia, and the Middle East throughout August, in celebration of International Youth Day.
Now in its third year, the campaign has evolved far beyond classroom-based education and online webinars. With the tagline “Look What Crypto Can Do,” Bitget is challenging traditional narratives around cryptocurrency—steering attention away from price charts and market speculation and instead spotlighting real-world applications in payments, gaming, decentralized finance (DeFi), identity, and creative innovation.
Hands-On Crypto Encounters for a Digital Generation
From bustling university campuses to vibrant creative hubs, Bitget’s pop-up activations invite young people to step into interactive zones designed to blend learning with real-life application. Attendees will have the chance to mint NFTs, experiment with stablecoin lending, stake crypto assets in live DeFi environments, and even simulate trading tokenized stocks. One of the biggest highlights includes testing PayFi, Bitget Wallet’s QR-based retail transaction system, giving participants a glimpse of how crypto works at a checkout counter.
Each touchpoint offers not just technical demos, but practical insights—with educators on-site to guide users through every process. Participants will earn digital badges, access Bitget Wallet Mastercard, and explore new tools with a hands-on approach designed to turn passive interest into active involvement.
From Education to Real-World Immersion
What began as a one-day event in 2023 expanded to a month-long campaign in 2024, engaging over 15,000 young participants across 12 countries. In 2025, Crypto Experience Month enters a new era—one that prioritizes physical interaction and personal connection over passive consumption.
According to Vugar Usi Zade, Bitget’s Chief Operating Officer and executive sponsor of Blockchain4Youth, the future of crypto adoption depends on relevance and accessibility.
“You can’t build belief in the future of crypto through theory alone. You need to let people feel it, use it, question it,” he said. “Crypto Experience Month is about making the technology real and giving young people a reason to care about where it’s going.”
Bitget Wallet Powers the Movement
Supporting the campaign at every stop is Bitget Wallet, which plays a central role in powering the experience zones. Its latest on-chain tools and features, including PayFi, are being fully integrated into the hands-on activations to help users explore the practical value of crypto in day-to-day life.
Jamie Elkaleh, Chief Marketing Officer at Bitget Wallet, emphasized the deeper vision behind the campaign.
“The onboarding is just the start. It’s also about showing how crypto can empower everyday actions, from payments to creativity,” she said. “We’re excited to bring that vision to life on the ground.”
Bringing Crypto to the Streets—and to the Future
Bitget’s 2025 campaign comes at a time when the gap between Web2 familiarity and Web3 confidence is more apparent than ever. By delivering immersive, physical crypto experiences to a digitally curious generation, the company hopes to foster not only understanding but ownership of the Web3 narrative.
