Dubai, United Arab Emirates Crypto.com and Emarat, one of the top energy suppliers in the United Arab Emirates, have partnered to allow cryptocurrency payments at gas stations nationwide, marking a daring step towards the widespread use of digital assets. The project represents a critical turning point in the UAE’s development becoming a world leader in cryptocurrency innovation and governance.
Crypto.com, a major global exchange licensed by Dubai’s Virtual Asset Regulatory Authority (VARA), revealed the partnership via LinkedIn, stating that the rollout will be shaped by regulatory approvals and consumer demand. Initially, crypto payment options will be available at 10 Emarat service stations, with expansion plans underway.
“Further enabling the utility of cryptocurrency is central to our vision at Crypto.com,” said Mohammed Al Hakim, President of Crypto.com UAE. “The UAE is a cryptocurrency market leader, and we are excited to partner with Emarat—one of the most trusted petroleum brands in the region—to usher in a new era of digital payments.”
Emarat, which operates more than 155 fuel stations nationwide, views this collaboration as part of its broader digital transformation strategy. The company aims to modernize its retail experience and connect with tech-forward consumers.
Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, added: “At Emarat, we are constantly exploring new frontiers in innovation and customer experience. This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand. Together, we’re bridging the gap between energy retail and emerging financial ecosystems.”
A flagship moment in the partnership will be the unveiling of the Crypto.com Emarat Service Station at Al Ameen on Al Wasl Road. This location, part of Emarat’s Project Landmark—the world’s first naming rights initiative for fuel stations—will be fully branded and integrated with Crypto.com technology.
Customers can expect exclusive offers and mutual promotional campaigns as part of the collaboration, further enhancing the benefits for both Crypto.com users and Emarat patrons.
The declaration was made as the UAE’s efforts to integrate digital assets are gaining traction. The region is rapidly establishing itself as a global hotspot for fintech, from sovereign investments in blockchain platforms to real estate developments that accept cryptocurrency payments. Notably, the MGX sovereign wealth fund of the United Arab Emirates recently invested $2 billion in Binance through stablecoin, while the Trump Tower project in Dubai will permit the purchase of real estate using cryptocurrency.
As crypto becomes increasingly woven into the fabric of everyday life in the UAE, partnerships like this one signal a future where digital currencies are not just speculative assets—but functional tools embedded in daily transactions.
