Dubai, United Arab Emirates In a bold move toward digital transformation in energy retail, Emarat, one of the top petroleum brands in the United Arab Emirates, has teamed up with international cryptocurrency platform Crypto.com to introduce cryptocurrency payment alternatives at its fuel stations. This is the first of its kind in the region.
Ten Emarat service stations will be the first in a phased integration of cryptocurrency payments, according to the Memorandum of Understanding (MoU) that the two organizations signed. Pending regulatory permissions, the program is anticipated to spread throughout the company’s vast network of more than 155 stations in the United Arab Emirates.
As Emarat incorporates crypto-enabled checkout systems throughout its facilities, customers will soon be able to use digital assets to pay for petrol and other services. The action puts Emarat at the forefront of innovation in the retail fuel industry and indicates a rising need for alternative payment methods.
“This partnership with Crypto.com introduces a new era of convenience and possibility for our customers, while strengthening our position as a future-focused brand,” said Ali Bin Zayed Al Falasi, Chief Retail Officer and SVP Marketing at Emarat. “Together, we’re bridging the gap between energy retail and emerging financial ecosystems.”
Beyond payment solutions, the alliance will offer exclusive promotions and tailored experiences for Crypto.com users and Emarat customers alike.
Project Landmark, the first naming rights program for service stations in the world, is one of the agreement’s most notable features. As part of this project, the “Crypto.com Emarat Service Station” will make its debut at Al Ameen Station on Al Wasl Road, fusing the digital-first philosophy of Crypto.com with the famous branding of Emarat.
This innovative effort by Emarat and Crypto.com is set to transform consumer interactions at the pump and beyond, further solidifying the UAE’s position as a regional leader in blockchain innovation and digital banking.
