May 27 – In a bold move to diversify its business and embrace digital assets, Trump Media and Technology Group announced plans to raise approximately $2.5 billion to invest in bitcoin.
The company—backed by former U.S. President Donald Trump and the parent of Truth Social—will raise the funds through a $1.5 billion stock offering based on its most recent closing price and an additional $1 billion via convertible notes sold at a 35% premium, according to a company statement.
Once secured, the bitcoin will be held on Trump Media’s balance sheet alongside existing cash and short-term investments, which totaled $759 million at the close of the first quarter. Custody for the bitcoin holdings will be managed by crypto platforms Anchorage Digital and Crypto.com.
“We view bitcoin as an apex instrument of financial freedom,” said CEO Devin Nunes. He described the investment as a “big step forward” in the company’s vision to acquire high-value assets that reflect “America First” principles.
Shares of Trump Media (DJT.O) dipped 8% following the announcement, underscoring investor caution amid broader market volatility and scrutiny of cryptocurrency ventures.
This development aligns Trump Media with a growing list of public companies adding bitcoin to their balance sheets, echoing strategies used by crypto-centric firms such as MicroStrategy (now Strategy), which held $23.91 billion in crypto assets at the end of 2024 and saw its market valuation soar to nearly $94 billion last year.
Institutional interest in bitcoin continues to surge. Just last month, Cantor Fitzgerald partnered with Tether and SoftBank to launch Twenty One Capital, a bitcoin-focused investment vehicle valued at $3.6 billion.
In parallel, Trump Media has been actively exploring mergers and acquisitions to expand into financial services. In April, the firm entered into a binding agreement to launch a suite of retail investment products, including cryptocurrency offerings and exchange-traded funds (ETFs) aligned with Trump’s political ideology.
The Trump family’s crypto ambitions have rapidly evolved, encompassing ventures such as Trump NFTs, a meme coin, and stakes in new blockchain enterprises like American Bitcoin and World Liberty Financial, which issues a U.S. dollar-pegged stablecoin.
However, this aggressive expansion into the digital asset space hasn’t gone unnoticed in Washington. Democratic Senator Elizabeth Warren has called on the Securities and Exchange Commission to clarify its oversight plans for the Trump Media-linked ETFs, citing concerns over investor protection and regulatory enforcement.
As Trump Media stakes its claim in the evolving crypto landscape, all eyes remain on how regulators, markets, and political forces respond to the convergence of finance, tech, and Trump-brand populism.
