Opendoor Technologies, the $6.22 billion real estate platform known for reshaping how Americans buy and sell homes, is preparing to accept Bitcoin and other cryptocurrencies for property transactions. The move, confirmed by CEO Kaz Nejatian on October 5, 2025, signals one of the most significant steps yet toward mainstream crypto adoption in the U.S. real estate market.
The confirmation came unexpectedly through social media, when Nejatian responded to a user suggesting crypto payments for home purchases with a brief but telling reply: “We will. Just need to prioritize it.” That one line was enough to send Opendoor’s stock climbing to $8.38 per share, up from a previous close of $8.11—a roughly 3.3 percent increase within hours of the exchange.
Headquartered in San Francisco, Opendoor operates in 44 U.S. markets and reported $1.57 billion in revenue in the second quarter of 2025. The company’s decision to move toward crypto payments positions it at the intersection of real estate, fintech, and blockchain—a combination that could attract a new wave of buyers from the growing pool of crypto-millionaires created by Bitcoin’s latest surge to $125,000.
Real Estate Meets Crypto: A New Market Frontier
By accepting Bitcoin and other digital currencies, Opendoor is opening the door for crypto-wealthy investors to convert their holdings into tangible real-world assets. These buyers often face limited opportunities to use their digital assets for large purchases due to banking restrictions and traditional payment bottlenecks.
Crypto-based real estate transactions can eliminate many of those hurdles. Payments settle instantly on the blockchain, avoiding international wire delays and reducing fees associated with traditional bank transfers. For a company like Opendoor—whose business model revolves around speed, instant offers, and quick closings—crypto could become an operational advantage rather than just a marketing experiment.
The platform’s mobile-first infrastructure, financing solutions, and digital purchasing tools are already designed for fast, frictionless experiences. Integrating crypto payments could further streamline its ecosystem and appeal to tech-savvy homebuyers who expect modern solutions to match their digital lifestyles.
Financially, Opendoor has been on a steady recovery track. In the second quarter of 2025, the company cut operating expenses by 34 percent year-over-year to $132 million, narrowed its net loss to $29 million, and achieved a 72 percent improvement in earnings per share to -$0.01. Its EBITDA climbed to $8 million, marking a 113 percent year-over-year increase. With roughly 1,470 employees, the company appears better positioned to experiment with emerging technologies while tightening operational efficiency.
Global Real Estate Embraces Digital Payments
Opendoor’s foray into cryptocurrency payments is part of a wider trend across the global property sector. Developers and real estate investors are increasingly recognizing the appeal of digital assets as legitimate payment methods.
In September 2025, RAK Properties—one of the UAE’s leading developers—partnered with fintech firm Hubpay to accept Bitcoin, Ethereum, and Tether for property purchases in Ras Al Khaimah. All transactions are converted into dirhams through regulated channels, ensuring compliance with the country’s financial laws. The initiative aligns with Ras Al Khaimah’s Vision 2030 strategy to attract younger, digitally inclined investors and boost foreign investment. Over 800 residential units in the Mina Al Arab development are slated for completion by the end of the year.
Meanwhile, London’s luxury real estate market has also joined the crypto wave. In early 2024, Knightsbridge Prime Property completed a record-setting £45,000 weekly rental payment in Bitcoin, processed through crypto payments platform Bitcashier.
Across the Atlantic, California-based Caruso Properties partnered with Gemini Exchange to enable Bitcoin rent payments and allocated one percent of its corporate treasury to Bitcoin holdings, citing long-term confidence in digital assets as a store of value.
Beyond Real Estate: Crypto Goes Mainstream
The ripple effect of crypto adoption is expanding far beyond property markets. In July 2025, Emirates Airlines signed an MoU with Crypto.com to integrate cryptocurrency payments across Dubai’s travel ecosystem, allowing customers to book flights, hotels, and experiences with digital assets. Around the same time, private jet operator FXAIR began accepting crypto for bookings, citing “tremendous demand” from younger Bitcoin entrepreneurs.
Even retail is getting on board. Spar supermarkets in Switzerland announced plans to roll out Bitcoin payments at all locations in April 2025, making it the first major grocery chain in the country to implement Lightning Network-powered checkout systems.
Luxury retailers have also reported an increase in crypto transactions, from high-end furniture outlets to watch marketplaces, particularly between mid-2023 and early 2024 as Bitcoin’s bull run reignited consumer spending.
What Comes Next for Opendoor
For now, Opendoor has not announced a rollout timeline or specified which cryptocurrencies it plans to support beyond Bitcoin. However, industry analysts suggest Ethereum and stablecoins like USDT or USDC could be natural additions, given their liquidity and established compliance structures.
If successful, the move could redefine how large-scale assets are bought and sold in the digital era—streamlining transactions while bridging the gap between blockchain finance and real-world property ownership.
With crypto adoption accelerating across sectors and Bitcoin sitting near all-time highs, Opendoor’s decision could mark a pivotal turning point—not just for the company, but for the entire U.S. housing market’s relationship with digital currency.
