Bitget Wallet Teams Up with Mastercard and Immersve to Launch Crypto-Powered Payment Card

Bitget Wallet Teams

LONDON, July 1, 2025 – Bitget Wallet has unveiled its latest product in partnership with Mastercard and blockchain infrastructure provider Immersve: a new crypto-linked payment card that enables users to spend their digital assets at more than 150 million merchants around the world.

Available through the Bitget Wallet app, the Bitget Wallet Card allows real-time spending of cryptocurrencies via on-chain swaps and deposits, with seamless crypto-to-fiat conversions settling purchases on-chain. Users can apply for the card directly within the app and add it to their smartphone wallets within minutes, thanks to Mastercard’s Digital First tools.

Global Rollout Begins with UK and EU

The card will first launch in the United Kingdom and European Union, with plans to expand to Latin America, Australia, and New Zealand in subsequent phases. Notably absent from the initial rollout is North America, with Bitget citing regulatory uncertainty in the United States.

“We’ve prioritized the UK and EEA because of their clear regulatory frameworks and widespread adoption of crypto-linked cards,” said Jamie Elkaleh, Chief Marketing Officer at Bitget Wallet. “A U.S. launch will depend on gaining the required regulatory approvals and establishing local partnerships for card issuance.”

Infrastructure Powered by Immersve

The backend operations of the Bitget Wallet Card are powered by Immersve, a company specializing in bridging decentralized finance (DeFi) tools with traditional payment systems.

Jerome Faury, CEO of Immersve, explained, “We provide everything from APIs for card issuance and transaction processing to on-chain settlement and compliance tooling, including KYC and AML integration.” He emphasized that Immersve enables blockchain-native spending in real time, while ensuring regulatory compliance on the fiat side.

Responding to Growing Global Demand

The launch of the Bitget Wallet Card is a direct response to rising demand among crypto users for real-world utility. According to Bitget, nearly 40% of its global user base has already used cryptocurrency for everyday payments. The demand is particularly high in emerging markets like Southeast Asia and Africa, where traditional banking infrastructure is often limited.

Millennials and Gen Z users are leading the adoption curve, especially in regions where mobile-based financial tools offer a more accessible alternative to conventional banks. “This card is a natural extension of the growing interest we’ve seen in our ‘Pay’ vertical,” Elkaleh noted. “It offers users a familiar, secure way to spend crypto while maintaining control over their assets.”

Mastercard: Bridging Traditional and Digital Finance

Mastercard, a longtime proponent of integrating crypto solutions into mainstream finance, sees the partnership as part of a broader effort to offer secure and flexible payment options.

Christian Rau, Senior Vice President of Digital Assets, Blockchain, and Fintech Enablement at Mastercard, emphasized the company’s dedication to security. “Our partnership with Bitget Wallet ensures that users benefit from Mastercard’s robust anti-fraud protections, KYC and AML safeguards, and global payment infrastructure,” Rau said.

He added that Mastercard has collaborated with multiple crypto platforms—including Gemini, MetaMask, and Bybit—to roll out similar card products in various regions.

Crypto Cards Gaining Popularity for Microtransactions

The Bitget Wallet Card launch comes amid a broader surge in demand for crypto-linked payment solutions. A recent study by CEX.io highlighted a trend toward smaller everyday purchases, with nearly half of all crypto card transactions amounting to €10 ($11.75) or less.

On average, transactions using crypto cards stand at €23.70 ($27.85), slightly lower than traditional debit or credit card payments, which average €33.60 ($39.48).

As digital assets become more embedded in global financial systems, crypto-linked cards like Bitget’s are poised to offer users an efficient bridge between blockchain technology and real-world usability—without sacrificing decentralization or control.

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