Linekong Interactive Group (HK.8267) is redefining its leadership strategy as it shifts toward a blockchain-powered future—starting with a global search for a cryptocurrency-native Chief Financial Officer (CFO).
In a bold move to deepen its involvement in Web3 technologies, Chinese gaming and tech firm Linekong Interactive Group announced plans to recruit a CFO with both traditional financial expertise and extensive experience in cryptocurrency and blockchain ecosystems. Founder Wang Feng revealed the strategy as part of the company’s broader ambition to integrate digital assets into its core financial and operational model.
Bridging Traditional Finance and Blockchain
The new CFO is expected to do more than oversee accounting and investor relations. According to Wang Feng, the ideal candidate will be someone who can bridge legacy financial systems with blockchain protocols, while spearheading initiatives around Bitcoin asset management and Real World Asset (RWA) tokenization—two critical elements of Linekong’s Web3 transition.
Wang outlined three strategic pillars guiding the company’s shift:
- Tokenization of Real World Assets (RWA)
- Development of coin-stock linkage models
- Creation of global stablecoins to support AI-powered economic infrastructure
These pillars reflect Linekong’s evolving role in the blockchain space, where digital finance, decentralized applications, and artificial intelligence increasingly intersect.
A Global Talent Search for Web3 Expertise
The CFO search is being conducted on a global scale, as Linekong aims to find a candidate who can translate blockchain innovation into corporate execution. Beyond financial qualifications, the role will require deep familiarity with smart contracts, decentralized finance (DeFi) models, and the broader crypto regulatory landscape.
This signals a major departure from traditional hiring practices in corporate finance. In an industry still dominated by legacy systems, Linekong’s approach highlights the growing value of crypto-native leadership. As regulatory frameworks around digital assets continue to develop, companies with blockchain-literate executives may find themselves better positioned to lead—and withstand—market shifts.
Competing in the Age of Tokenized Economies
Analysts view Linekong’s pivot as part of a broader wave of companies seeking to embed blockchain into their operational DNA. As tokenization of real-world assets gains momentum and stablecoins become viable instruments for commerce and remittances, having the right leadership is critical.
By prioritizing blockchain expertise at the C-suite level, Linekong aims to:
- Boost liquidity optimization
- Strengthen Bitcoin and digital asset management
- Mitigate regulatory risks through informed governance
The company’s exploration of coin-stock linkage models could also set new precedents for integrating digital tokens with traditional equity markets, offering investors hybrid instruments that draw on the best of both worlds.
Setting a Blueprint for Blockchain-Forward Enterprises
Linekong’s shift to blockchain is not just about financial innovation—it also signals a vision for the future of digital infrastructure. With stablecoins envisioned as the foundation of AI-driven economic systems, the company is betting that Web3 will support machine-to-machine transactions and autonomous economies, reshaping industries from gaming to finance.
Being a publicly listed firm, Linekong’s decisions carry weight beyond its own balance sheet. If successful, its transformation could serve as a model for other enterprises navigating digital transformation in the post-pandemic era.
A Strategic Pivot to Shape Web3 Leadership
In summary, Linekong’s decision to recruit a crypto-native CFO underscores a deliberate strategy to lead rather than follow in the emerging Web3 economy. By embedding blockchain capability at the executive level, the company is signaling both its commitment to innovation and its recognition of the changing dynamics of global finance.
The outcome of this leadership search may set the tone not just for Linekong’s future—but for how traditional companies worldwide adapt to the accelerating convergence of AI, blockchain, and digital assets.
